Rio Rim

One of the things I did whilst "on tour" in Sweden last week was stop by a new clothing store in Alingsås where my old friend and part-time Skate Pastor Fredrik works as Store Manager. Apart from stocking collections by the likes of Ed Hardy, Affliction and a few other "LA rockwear" labels, the boutique is a showcase and retail outlet for an up-and-coming label based in Alingsås called Rio Rim. Specialising in unique upper end tees and tops for guys, Rio Rim draw inspiration from the traditional artwork of various ancient cultures, reinterpreting them into their own unique motifs and packaging them with the help of various different print techniques not often seen on the high street. I liked what I saw, and considering they now have retailers on board all over Sweden and beyond, I guess I'm not alone.

Check out their stuff and find a store near you here at www.riorim.se